Introduction in the paper establishes the importance of the question and indicates which aspects of it are addressed in the paper. At last, the aim is to make an argumentative conclusion, including all topics and questions. Therefore, let the explaining of the topic begin. It is definitely important to acknowledge that there is a wide range of things that makes the mass media “effective” and paper’s goal is to discuss a good range of such ideas. And to deeper, new approaches in mass media system, I believe, will give advantages and privileges in the whole system, and will help people to be adapted to the current and modern life better, than now.

The literature I used to write this paper was written by authoritative researches, scientists and professors. It helped me a lot, including summarizing related knowledge, containing the issues and methods. It tells about mass media system, its problems and history. In addition, it relates to the theme of this paper. There are several sources that were useful for this essay. Using the authoritative literature in any research and discussion is extremely important to make the information clear.

This paper is dedicated to the describing what further advances and improvements may be expected from the chosen technology (mass media), both in the near future, and in the distant future. This essay is the opportunity to do some crystal ball gazing. The chosen technology is the mass media system and all its elements (including Internet). In order to analyze and summarize all events that changed the adult education I tried to identify several concepts and ways of system of mass media. At the same time, the paper contents comparisons, analyzing ideas and making hypothesis clear. The history of mass media depicts a significant diversity, a great change and various typologies. Moreover, outside factors have influence on this sphere.

The Media Dependence Theory is a significant event through out the history of society, it consists of many useful aspects and factors that influence on the result, so that one can note when the dependency becomes huge and dangerous, it helps to divide all dependencies of the media and explain what are the reasons and how to deal with it. However, both researchers and scientists and single person can use this theory and make use from it as much as it is possible. This theory is not only theoretical material that can be useful in some researches, but a set of practical points that are met in our daily life. Thus it is needed to be learned by each of us. Moreover, it is widespread kind of dependency – the media dependency.

Roberts (2004) has found that adolescents consistently cite the mass media as important sources of sexual information. Recent surveys show that white adolescents in the United States spend on average 5 to 6 hours a day with some form of mass media, and African American youth spend even more.

Strictly talking, needs of personalities, their motives, uses of the media are obviously contingent on aspects that are outside and that might not be under personalities control. Those aspects act like constraints on how and what media may be used and on the possibility to gain of non-media alternatives. Further still, a person has alternatives for the needs gratifying and as more them the less influenced and dependent on will be this person on every single medium. Moreover, the quantity of really functional alternatives is seemed to be not only a matter of the choice of a person or probably of traits of psychology but is seemed to be limited by different factors and aspects as certain media availability.

According to Karr (2007) soon all the information you ever encountered in your life will be linked together in this system across countries, across continents: All languages; Every library; Every song; Every movie; Every television show, sports game, news broadcast and book will be found somewhere on the World Wide Web. There is a principle of the open and free Internet – it is called Net Neutrality. It brings many benefits – network only moves the applied data, not gives privileges of it. The Internet became more accessible – people can use it from mobile phones.

Karr (2007) has also mentioned that as the Internet becomes our public square and economic marketplace, Internet access must be regarded as a civil right for all Americans. The attempt by some to act as Internet gatekeepers imperils the social and economic promise that the Internet holds for our future. Congress and other public officials have a vital role to play in preserving Internet freedom and ensuring that America’s communications infrastructure benefits the common good.

The next five to ten years will make great changes that may take place in the system of mass media and Internet. There are electronic books and Internet TV now. Next 50 – 100 years will bring significant changes to society. Access to the Internet, universal and affordable internet, the quality and the choice the Internet – are changes that are waited.

During the time, it will become easier to get any information about person through Facebook or Twitter. However, I strongly suspect, much violence on the television can bring negative effects on the behavior of adults and children. I believe, the future will bring society mostly positive changes in the sphere of the mass media and Internet, and technologies. Further still, the negative effect is that there is less and less real chatting, more and more diseases (with eyes, for example).

Margolis (2000) has mentioned that genetic engineering will also fail to deliver a fraction of what its advocates promise. We like computers, surely, for their artificial stupidity. And if they get too clever, won’t they soon start complaining of cruelty? However, it is beyond any doubt, that the computers, mass media and Internet will only fulfill our lives more and more. A majority of the free time every contemporary teenager spends in the Internet, watching TV or listening music, not reading books, walking down the streets, and speaking with people in real world.

The influence and experience people gained from the media, is greatly and strong. Especially youth and teens are not protected from this kind of influence. I believe, the media must be used for informing people not changing their minds. Unfortunately, the media is often used as a method of influencing people’s perceptions, thoughts and minds. Each of us is dependent on the media (less or more), but such dependency should be under the control and then the main goal of the media will be giving the needed information. I think, human is more dependent on his needs rather than the media itself. The point is that the media gives one thing a human requires and looks for – the satisfying of his needs. That is the real reason of why this system succeeded. In the contemporary world, economic and political systems were to have utilized media-system dependency significantly. Between them there is a kind of the interdependence helping each other to attain basic aims.

How might differences in the technology available to students affect their futures? However, it is beyond any doubt that the unprecedented pace of changes in information technology joined with different technological changes and a rapid expansion of information and knowledge, as well, are affecting all economic, social and societal facets of daily life and work. Obviously, differences in the technology available to students influence their futures, indubitably. Consequently, such changes let students developing the knowledge and skills, and gaining information quickly. Using the Internet helps greatly to find and get needed data. In addition, the term “digital divide” can be defined as the space between individuals, and even business area, households, and of course geographic spheres at various social and economic levels, regarding to their abilities to get information and technologies of communications and the Internet use. Thus, without it a modern student feels himself uncomfortable and unconscious, because of extremely huge rate f the dependence from the Internet and other types of the media. In conclusion, the fast moving world and developing mass media and Internet spheres will bring to people both negative and positive effects.

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